Ruff's Burger
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Ruff's Burger
The bold and powerful branding for Ruff’s Burger is the result of a two-year collaboration. For the burger franchise with over 70 locations across Germany, Austria, and Switzerland, the focus was on evolving the brand without losing sight of its original core identity. The well-known bull logo was enhanced with a system of new design elements and a courageous use of typography. This fresh look is consistently applied across all brand touchpoints, from the packaging and storefronts to social media.
Illustration Merch / Sign: Morten Kantsø
Illustrations Kiddy-Box: Yeye Weller
Photography: Ian Ludwar
